life’sDHA, a Sustainable, Vegetarian DHA Omega-3
DHA, docosahexaenoic acid, is the only omega-3 that supports brain, eye and heart health throughout all stages of life. According to our market research, consumers who are aware of the health benefits associated with DHA omega-3 demand it. Consider this: after just five years on the market, infant formula fortified with life’sDHA accounts for 99% of all infant formula sales in the U.S. - and infant formula is just the beginning. Food and beverage launches from Minute Maid Pomegranate Blueberry Juice to Horizon Organic Milk Plus life'sDHA are exceeding sales expectations and quickly becoming consumer favorites.
life'sDHA Adds Tremendous Marketing Value
The increased recognition of the importance of DHA in the diet, coupled with its limited availability in natural food sources, makes fortifying foods with DHA a great solution. Fish-free and derived from algae grown in a controlled environment, life'sDHA is the ideal choice. Parents trust DHA for the important brain health benefits it provides and they trust life’sDHA because it is the only DHA currently used in U.S. infant formulas. And, because it is from algae and not fish, life’sDHA is a sustainable, vegetarian alternative to fish oil naturally free of ocean-borne contaminants, such as mercury or PCBs.